Instagram Brand Account Growth Project

Project Overview

I created and managed an Instagram brand account for 3 months, focusing on short-form Reels content about daily life as a Korean student in Vancouver.

Before starting, I set clear goals using the SMART framework and consistently optimized content based on performance data.

Goal Setting
(SMART Framework)

S (Specific):
Post Vancouver student life Reels twice a week
M (Measurable):
8 Reels per month / Maintain 1,000+ views per video
A (Achievable):
Short-form videos around 30 seconds
R (Relevant):
Relatable + informative Reels
(daily life, language struggles, cultural moments)
T (Time-bound):
October–December 2025 (3 months)

Target Audience

Korean students and working holiday makers in Canada, people interested in studying or working abroad, and English learners who relate to confidence struggles in speaking.

Strategy & Execution

Used CapCut for all video editing
Analyzed viral Reels to break down:
- Hook timing (first 3 seconds)
- Script flow and emotional pacing
- Comment-driving questions
Adapted proven hook structures into original, authentic content
Focused on confidence-driven storytelling rather than perfection

Results

Reached 100 followers within the first month
One Reel achieved 20,000+ views within the first month
Maintained an average of 2,000 views per Reel
After 3 months:
350 followers
130,000 total views

Key Achievement

Planned, executed, and scaled an Instagram brand account through data-driven content strategy and short-form video optimization.