WORK PROJECT
This PDF showcases a collection of my professional work, including marketing campaigns, social media management, design projects, and brand collaborations.
It includes real client projects I worked on in Korea, such as Travel Wallet, Dong-haeng, and influencer marketing collaborations.
-01-01.png)
Dong-Hang
A Korea-based travel Instagram platform sharing trending destinations and cultural experiences.
All.about.20s
A Korean lifestyle and trend Instagram platform sharing recommendations for food, activities, and hotspots for people in their 20s.
![[image] - 798990.jpeg](https://static.wixstatic.com/media/1b9ff0_d7a14f7f918d447cb4f9406bc1d33053~mv2.jpeg/v1/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5Bimage%5D%20-%20798990.jpeg)
Tripgoing
A travel-content brand offering curated guides and trend-focused travel tips.
![[image] - 6637846.jpeg](https://static.wixstatic.com/media/1b9ff0_7c839eadd4e348bf94cf21459ac39b1e~mv2.jpeg/v1/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5Bimage%5D%20-%206637846.jpeg)
Dayun Jung
A Korean lifestyle influencer and YouTuber known for relatable daily vlogs.
Travel wallet
A global travel-payment fintech providing multi-currency cards with low fees.
Korea’s leading travel-tech platform for accommodations, leisure, and lifestyle services.
Social Media Strategy
This project focused on developing a social media strategy for a local Vancouver brand.
Rather than execution, the emphasis was placed on research, brand analysis, and strategic planning to support long-term social media growth.
The project explored how content structure, brand voice, and community-driven ideas could be used to strengthen brand presence on Instagram.
Detailed research findings, strategy frameworks, and campaign plans are presented in the attached PDF.
Short-Form Content Strategy
for Instagram Reels
Sena Trail is a personal social media project created to share Vancouver life from the perspective of an international student.
The account focuses on relatable student experiences, affordable lifestyle tips, local events, and cultural discoveries, all delivered in a friendly and visually consistent style.
This project explores content planning, brand voice development, and creative storytelling for a niche student-based audience.
PERSONAL PROJECT
SEO-Based Website Project
Designed and built a campaign website using SEO principles and keyword research.
Planned the content structure based on search intent and relevant keywords.
Applied on-page SEO elements such as headings, keyword placement, and content hierarchy.
Focused on creating a clear, search-friendly layout and navigation.
This project demonstrates my understanding of SEO-driven website planning and structure.
News letter
A digital marketing project for Hanok Café, a Korean-inspired dessert and cultural space in Vancouver.
Developed as part of the Greystone College Marketing course, this email newsletter — “Taste of Korea: Christmas Dessert Workshop” — was designed to promote Hanok Café’s seasonal campaign through engaging visuals, storytelling, and strategic calls-to-action.
The project highlights how email marketing can strengthen brand identity, build community engagement, and drive in-store traffic during the festive season.
Brand Style guide
A branding project for SINGBOX, a private karaoke booth concept designed for everyone, everywhere.
This project was developed as part of the Greystone College Marketing course, with a focus on building a consistent brand identity system — including mission, USP, target audience, attributes, tone, and visual identity.
The result is a playful yet inclusive brand style guide that highlights accessibility, privacy, and the joy of singing.