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Hanok Cafe

The Hanok Cafe Winter Campaign is a collaborative team project developed to showcase the café’s seasonal offerings during the holiday season.
Our team created a warm, Korean-inspired winter concept that highlights the café’s cultural identity while promoting key holiday features such as workshops, special menu items, and festive in-store experiences.
Throughout the project, we focused on building a cohesive visual direction and delivering marketing assets that communicate a cozy, welcoming, and seasonally engaging brand experience.

Winter Newsletter Campaign - Team project

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Full Winter Campaign

Dive deeper into the strategic foundation of this winter campaign.
The PDF outlines the messaging strategy, customer journey, channel plan, and creative assets used to drive engagement throughout the season.

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