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SETING

This project focused on developing a social media strategy for Kebs Makes Ice Cream, a Taiwanese-style ice cream pop-up operating inside O5 Rare Tea Bar in Vancouver.
The brand offers experimental, culturally inspired flavours and relies heavily on word-of-mouth and visual appeal to attract customers.

As part of a simulated marketing agency project, our team acted as an external agency and developed a content-driven social media strategy to strengthen the brand’s online presence and storytelling on Instagram.

Project Background

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Strategic Focus

The strategy was informed by insights from a founder interview, which helped clarify the brand’s vision, tone, and desired customer experience.
Based on these insights, the focus was placed on translating the in-store experience into engaging Instagram content through storytelling, visual consistency, and community-driven engagement.

MY ROLE

  • Contributed to brand and audience research

  • Supported social media and content strategy development

  • Participated in campaign ideation and engagement concepts

  • Helped organize insights into a clear strategy proposal

View Strategy Presentation (PDF)

An agency-style strategy deck presenting research insights, content structure, and proposed social media campaigns designed to strengthen brand presence and community engagement.

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